About Us

The bad Boy Vault

OUR BRAND STORY

ESTABLISHED IN 2024 IN MONTREAL, OUR BRAND HAS ALWAYS AIMED TO CREATE CLOTHING THAT ALLOWS INDIVIDUALS TO EXPRESS THEMSELVES FREELY. INSPIRED BY OUR OBSERVATIONS AND EXPERIENCES, WE ENVISIONED TRANSFORMING OUR PERSPECTIVES INTO A CLOTHING BRAND, AND THAT VISION HAS NOW BECOME A REALITY.

THE NAME "THE BAD BOY VAULT" REFLECTS OUR COMMITMENT TO CRAFTING GRAPHIC TEES, JEANS, HOODIES, AND MORE, EMBODYING A LAID-BACK VIBE. THE CONCEPT OF A "VAULT" SYMBOLIZES OUR INSPIRATION FROM Y2K TRENDS, WHERE WE REINTERPRET ELEMENTS FROM THE PAST WITH A MODERN TWIST.

AS A BRAND, WE ALSO STRIVE TO CREATE COLLECTIONS THAT TELL UNIQUE STORIES. WE ENVISION EACH COLLECTION AS A CHAPTER IN A BOOK, WHERE WE SHARE OUR FEELINGS, OBSERVATIONS, AND THOUGHTS WITH OUR AUDIENCE, INVITING THEM TO JOIN US ON THIS CREATIVE JOURNEY.

Our Guiding Principles

  • VISION

    WE’RE NOT JUST HERE TO BE ANOTHER BRAND; WE’RE HERE TO BECOME A LIFESTYLE. OUR GOAL IS TO DELIVER TOP-QUALITY GEAR THAT LETS YOU EXPRESS WHO YOU ARE. WE'RE ALL ABOUT PUSHING THE LIMITS AND CRAFTING PIECES THAT YOU’LL LOVE AND LIVE IN.

  • MISSION

    OUR MISSION IS TO MAKE GEAR FOR THE CREATIVELY INCLINED. WE DESIGN PIECES THAT NOT ONLY VIBE WITH YOU BUT ALSO GIVE YOU THE CONFIDENCE TO PUT YOURSELF OUT THERE AND CHANGE THE WORLD. 

  • VALUES

    AS A CLOTHING BRAND WE ALSO UNDERSTAND THAT CLOTHING ISN’T JUST FABRIC BUT A FORM OF SELF-EXPRESSION AND AN EXTENSION OF YOUR PERSONALITY. WE BELIEVE THAT WHEN YOU DRESS YOUR BEST, YOU FEEL YOUR BEST. WE'RE ALL ABOUT SPARKING INNOVATION AND ARTISTIC EXPRESSION IN OUR DESIGNS, ENSURING EVERY COLLECTION TELLS ITS OWN STORY.